BMacMedia

Next date: October 2nd in Birmingham !

dusty — Mon, 08 Feb 2010 09:57:03 +0000

UPDATE: Birmingham almost Sold Out – LAST Few Spaces !

Dublin Ireland – with Brian McColl & Robin Banks. Sept 4th.

Birmingham, UK – with Brian McColl & Robin Banks. October 2nd,

Belfast N. Ireland – with Brian McColl & Robin Banks. November 6th.

Email for details: brian@bmacmedia.com

Brian (in a suit) in Cork !

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Ezine Article.

dusty — Tue, 24 Nov 2009 17:46:00 +0000

“It’s not the size…it’s what you do with it”.

Written by Australian Radio Thinker – Mark Robinson.

A lot of radio stations still think the bigger the promotion, the better it is…but is it? Ok, some may think this article may be a euphemism for …ah; other things in a middle aged male’s life…not so! …really!

Anyway, let’s look at a few things…you have to look at what the aim is…do you want to focus on the TSL of the workday, cume people into a new breakfast show, make a big noise in the market for a new product or show, tie it to you music, or some or all of the above?

In these tough times, getting a big enough war chest to make a real impact (or any war chest at all!) is getting tougher and tougher, so what you do with it is paramount.

Cash is still king to many…but it comes with a caveat…most listeners will feel a need to address issues like bills, mortgages, kids and so on, y’know, that stuff that gets in the way of living…(how often have you heard a jock ask that deeply researched question to a winner ‘what are you going to do with the money?’ to the reply of ‘pay some bills’, which obviously is very important, but if the idea is about imaging the station and the being a part of the lifestyle of the listeners, and where the station sits in their lives and what it represents, maybe converting that cash into weekends away, a trip, something money can’t buy and so on is better value for the station and listener. The punter then gets a getaway from all the toughness of the world as we know it, plus the station gets to work with some excellent opportunities for creative imaging, and assumes the position of a lifestyle option for the listener, actually helping them put aside the stresses and strains of the modern life for a bit of R&R, rather than just being a place where they come for music and news.

Ok, let’s get down to tin tacks…what about the size? Mine might be bigger than yours but I can give more pleasure to many rather than one big one…I know a lot of people, me included, who don’t enter lotteries or big raffles, because the odds just seem to say ‘you have no real chance of winning’, whereas if you take that war chest and spread the love, you get the chance to make more out of the contest for longer…let’s say 30 grand; still not a huge amount of dough, but many would love to have that to work with! It could create real street talk, and make you feel good about showing off your ‘biggy’, but if someone gave me a grand I’d be as happy as the proverbial pig in you know what…so how does 30 prizes of a grand (or 15-20 big ones and some minor prizes) stack up against one big prize of 30? More chances to win, better odds, more on-air activity…plus, a real chance to make it work on a number of strategic levels.

For instance, direct cume to your breakfast show for the key song, then attack TSL across the work day as people wait to hear it…tie it in to the web site, have false starts and cryptic cues…there’s so much you can do with a chance to benefit more listeners on a number of levels.

So my thoughts are if it’s going to be big it has to be unique…Springsteen live in NYC with back stage passes etc…or more chances to win if you want bite size bits that still impact on the person, but that you can use on multiple strategic and tactical levels for the station…

So, does size matter? Well, that depends on whether you have a big one (war chest of course!)…anyway I’m off to see my psychologist… he seems to think I have ‘man issues’….can’t see it myself….

Contact Mark: mr.radioacademy@gmail.com

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UK Radio Player.

dusty — Tue, 24 Nov 2009 17:31:00 +0000

What are the odds that this will be avaialable in Ireland?

A website that offers all UK stations will be running by Christmas and should be available to listen to by the middle of next year.

There are a couple of decent articles explaining it:

here:

http://www.independent.co.uk/news/media/tv-radio/single-website-for-all-uk-radio-stations-by-early-next-year-1809420.html

and here:

http://www.telegraph.co.uk/culture/tvandradio/6436051/Website-to-offer-all-British-radio-stations.html

The Mirror has a write-up about the fact that it could go mobile as well:

http://www.mirror.co.uk/news/technology/2009/11/19/bbc-uk-radioplayer-coming-to-mobile-115875-21835259/

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Glasgow.

dusty — Sun, 22 Nov 2009 17:49:00 +0000

Robin Banks and Ali Mak from Virgin Radio in Dubai after our Workshop in Glasgow.

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Glasgow.

dusty — Sun, 22 Nov 2009 17:24:00 +0000

Thanks to everyone for coming along to our Workshop in Glasgow on Saturday. It was a great day.
I arrived at the venue pretty early and was sitting by a window having a coffee and catching my breath when – Bam Bam Bam!! There’s Robin Banks banging on the window at me with his big wide smile and infectious enthusiasm! So the day began and so it continued.
There were people there from all over Scotland, from London, Ireland and Dubai. All levels represented too, from rookie to 30 year radio vererans.
There were dis-agreements and debates but most of all lots of laughing and lots of fun.
Oh and sambos too.
There’s more about it in this week’s Ezine…just email me if you would like a copy sent to you.
So this note today is to acknowledge everyone we have met in the past 12 months across Ireland and the UK and to say ‘thanks’. Been a hell of a year and I’ve enjoyed every bit of it.
This radio lark could catch on y’know ?!

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Speaking of Christmas…

dusty — Tue, 17 Nov 2009 18:52:00 +0000

It’s not always a good thing for you if you work on a station in North America and the format flips to Christmas music. I’m just saying.

This one has just been spotted and is the first one I’ve come across this year:

WNTR Indianapolis is now 107.9 The Christmas Station.

http://www.christmas1079.com

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It’s Christmas.

dusty — Tue, 17 Nov 2009 06:53:00 +0000

It’s quite possibly been the most talked about and well received temp station in recent times (if the feedback I heard is anything to go by) and it’s on the way back!

Christmas FM will return to the dial on November 30th – this time in Cork (on 106.7 app) as well as Dublin. Cork listeners will get a kick out of this station.

Christmas FM managed to attract a really top class range of on air people last time out and I know Garv and the team are making sure that this year’s output is at the same level.

As Louis Walsh would say on ‘X-Factor, “It’s fun”!

People really took the station to their hearts last year and that’s not easy in temp licence world

From their website, herewere some of last year’s presenters:

Keith Shanley ( Country Mix), Noel Mc Caul ( 4FM),Lynsey Dolan (County Mix), Bernie Jameson (4FM), Stephen Keogh (KFM Breakfast), Chris Murray (LMFM Breakfast), John Dunne (KFM), Hugh O’Brien (ex Nova, 2FM), Paul Scanlon (Ocean fm) Mike Moloney (ex Ocean FM, 2FM), Robert Walshe (Northern media group), Shane Pearce (Shannonside), Gerry Wilson (ex 2fm), Ollie Clarke (Northern Sound), Chris Maher (4FM).

Features and promos were voiced by the likes of Bob Gallico (ex Nova, East Coast), Enda Caldwell (Radio Riviera), Andrea Hayes (TV3), Gary Hamill (ex Nova), Dave Adams (Setanta Sports) and Daragh Roberts (98FM)

http://www.christmasfm.ie/

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Ratings.

dusty — Fri, 13 Nov 2009 07:03:00 +0000

So the JNLR’s came out yesterday. Hope everyone is pleased with their numbers. Although, we never fully are, are we.
In some cases if we go up we can feel as though we ‘dodged a bullet’. Othertimes people will say “That’s me employed for another three months!” and so on.
As Debbie Allen from Q102 puts it : It’s like getting the leaving cert results every three months.
For high pressure shows like the breakfast gigs and big profile talk programmes, it is quite unnerving. The sightest movement can make all the difference. I’ve known some folk to have restless nights leading up to the book.
The JNLR isn’t the world’s greatest ratings system, we know that – but it’s all we have, so we need to take notice of it as a barometer of sorts. Is the North American PPM system better (every month)? Who knows.
All I know is that radio is strong in this country and listeners are still talking about it. It’s still relevant in this part of the world and that’s down to presenters, producers, programmers and everyone involved in the business here.
Ratings? Sure they’re important but they come and go. I’ver had some stinker books and then some amazing ones…and I’m still alive to tell the tale !
It’s like anything in radio: some people will like you, some will dislike you and the rest are unaware of you. The unaware group is the one who’s attention you want to get!
Anyway, no numbers breakdown from me this time – I’m sure you have sources for that.
Try here:
http://www.bci.ie

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98.

dusty — Wed, 11 Nov 2009 06:51:00 +0000

So, Dublin’s 98 hit the big 20 yesterday. Nice

I have a lot of great memories of working for that station. Back in 1998 I did the breakfast show (The Dawn Patrol) with Debbie Allen and Morgan Jones. I never laughed so much in my life…we were fired after three months ! You know what? They were dead right too. We were having a ball, but the show was awful! When they’re right, they’re right.

Then in 2000, I went back for more. Starting off with a year on the 1-4pm shift, then the guts of six years on afternoon drive (The Home Run) and the last year on the late night gig.

The great friends I have met in there include Dave Moore, Dermot Whelan, Hugh Cahill, Marty Miller, Adrian Barry, Johnny Lyons, Teena Gates, Brendan O’Loughlin, John Taylor, Liam Quigley, Barry Dunne, Debbie Allen, Lisa Sport, Tony Kiernan, Dee Woods, Cormac McDonagh, Robbie Fogarty, Tara Duggan, Claire Brock, Claire McCarron, Dara Quilty, Trina Mara, Emma McEvoy, Mark Byrne, Louise Hearghty, Toni Tenaglia, Matt Dempsey, Dan Healy, Mick Brady and on and on.

Of course there are some folks who don’t know how to leave a place – such as Dara O’Beirne, who I first met in Sunshine 101 back in ‘86 and has been a fixture in 98 since day one!

Then there’s Morgan Jones, who I went to college with (strange world sometimes).

To all the people who have worked on Classic Hits 98FM/98FM/Dublin’s 98 – nice knowing you folks. To the real radio people who keep a station like this alive and kicking: great job

Dusty has placed some audio on his website from the opening day…also, did you know that his DAP studio is in the original 98FM studio in the city? Take a look and listen here:

http://www.digitalaudioproductions.com/98-launch/

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Obama Weather.

dusty — Mon, 09 Nov 2009 15:37:00 +0000

Always on the look out for funny and original ways to get the same message across?

I was on the KSON San Diego website and thought I better share this with you, if you haven’t seen it already:

Obama Weather.

Instead of the usual blah-dy blah about wind and temperatures, they just show you what Obama would wear in this weather. Brilliant !

Today’s Obama Weather.

I’m delighted to have the chance to take part in an A&O conference call across North America tomorrow with KSON morning man Cliff Dumas and legendary radio consultant Jaye Albright. If you are part of that call – talk tomorrow (literally)

http://www.kson.com

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